Communication and marketing for restaurants

A restaurant doesn't communicate only through posts. It communicates through its name, its menu, the light in the dining room, the plate a course arrives on, the way you're welcomed at the door. Our job is to make all these things tell the same story, and to make sure it's yours.

The dish is gone. The recipe stays.

Concept first

A venue's identity is the coherent sum of cooking, space, language and experience. It comes from a concept: who you cook for, why, and with what distinctive value. We bring it into focus through analysis and positioning, before any logo or post. A solid concept holds up over time. Venues that last beat those that are merely photogenic.

Taste is designed beyond the plate too

The flavour we perceive comes from all the senses together. Sensory psychology studies show that the colour and shape of plates and glasses, the lighting and even the music change how a dish is perceived. For a venue, lighting, tableware, atmosphere and scent aren't furnishing details: they're part of the experience, just like the menu.

The menu is a communication tool

• Fewer, better-chosen items: too wide an offer confuses and increases regret after choosing. A curated menu lets you look after each dish better and communicate the identity more clearly.
• Hierarchy and legibility: position, order and language guide the choice. A beautiful menu that's unreadable at the table doesn't work.
• Dish names: words can open or close the appetite. We choose them carefully and honestly, see Naming and tagline.
• Consistency: the menu's typefaces, colours and tone speak the same language as the sign, website and social media.

Hospitality is part of the identity

The first moments with a guest weigh on their perception almost as much as the food. Recognising returning guests, remembering a preference, not disappearing when you're needed: dining room service also tells, or betrays, the brand. That's why, when needed, we also work with the team on how to talk about the dishes and the venue.

Dining room and online must match

People always compare what they see on social media with what they find in the venue. If the two don't match, disappointment and negative reviews follow. That's why photo and video come from the same styling work, and the tone of captions and replies to comments is defined in advance, not improvised. It works the other way round too: the warmth you promise online has to be there in the dining room.

What we do for a venue

• concept, positioning, name and visual identity;
• design of the menu, content and in-venue materials;
• photo and video, editorial plan and social media management;
• press office and collaborations with creators who fit your audience;
• events, themed dinners and activations;
• monitoring of results and, when needed, campaigns to amplify what already works.

Frequently asked questions