A name stays for years on labels, signs and project documents. A tagline is the line that goes with the name and says in a few words who you are. It is worth choosing them with care.
How we work
- Listening: we start from the positioning and from what the name should evoke.
- Proposals: we prepare a shortlist of names and taglines, with the reasoning behind each one.
- Basic checks: we check that the name is easy to pronounce, works in other languages if needed and that the web domain is available. For trademark protection we always recommend a check with a specialist.
- Choice and use: we help you choose and use the name consistently on labels, website and social media.
For what
- new products and product lines;
- companies, wineries, restaurants and venues;
- research projects, with acronyms that are easy to remember and to search online;
- events, festivals and podcasts.
The dish is gone. The recipe stays.
A good name is the smallest recipe of all: a few letters that keep working for years.
Frequently asked questions
Do you also design the logo?
Yes, naming often goes together with the visual identity: logo, colours and usage rules.
Does an EU project name have to be an acronym?
Not necessarily, but it is a common habit. What matters is that it is pronounceable, memorable and easy to find on a search engine.