A communication strategy helps you do fewer things, but the right ones. It lines up goals, audiences, messages and channels, and says what to do first and what later.
What it contains
- measurable goals, linked to what the project or company needs to achieve;
- audiences and, for each one, the message it needs;
- channels: website, social media, press, events, newsletter, podcasts, trade fairs, chosen for where people really are;
- a calendar that follows the seasons, the trade fairs and the project milestones;
- budget and roles: who does what, inside and outside the company;
- indicators to understand what works and adjust course.
Who it's for
- farms, producers and protection consortia (consortia and producers);
- restaurants, chefs and food service businesses;
- universities and research centres, for the communication and dissemination plan of their projects (EU projects).
The dish is gone. The recipe stays.
Every strategy we write has a section on what will remain at the end: tools, archives, rules the organisation can keep using.
Frequently asked questions
Does the strategy include the execution?
It can, or not. Many clients ask us to also produce content and events, others use the strategy with their own in-house team.
How often should it be updated?
Usually once a year, or when something important changes: a new product, a new market, a newly funded project. With ongoing consultancy it stays up to date over time.