The dish reaches the table and doesn't end there. To understand whether communication works you need to look at the right numbers, regularly, and turn them into decisions.
What we measure
- website: visits, the searches people arrive from, most-read pages, contacts received;
- social media: growth, interactions, which content works best and why;
- press: articles, outlets, audience reached;
- events: participants, contacts collected, content produced;
- campaigns: costs and results of ads.
The reports
Short, readable reports, even for people who don't work in communication: what happened, what worked, what we change. For funded projects we also prepare the data and text for the periodic and final reports on communication and dissemination activities (EU projects).
The dish is gone. The recipe stays.
Frequently asked questions
How often do I get a report?
Usually once a month, or at the end of a campaign or event. For research projects we follow the reporting deadlines.
Which tools do you use?
The analytics tools of the website and social platforms, plus press monitoring. We set them up so that you can check them too.