Every agri-food project arrives with a request: "we need a video", "let's redo the website", "we need to get known". Before answering, we stop to understand.
The analysis is the moment you tell us about the project: where it stands, where it wants to go, with which people and which resources. First the why, then all the creativity in the how.
What we look at
- goals: what should change thanks to communication, and how we will know it happened;
- audiences: who needs to listen, what they already know, what they need;
- context: the sector, competitors, seasons, trade fair and funding call deadlines;
- what already exists: materials, channels, archives, in-house skills;
- resources: budget, time and people available to carry the work forward.
What you get
A short, clear document: what we understood, what the priorities are and where it makes sense to start. It is the basis for the communication strategy, but it is also useful on its own, to get everyone working on the project on the same page.
The dish is gone. The recipe stays.
At this stage we already ask what should remain at the end of the work. It is the question that changes later choices the most.
Frequently asked questions
How long does the analysis take?
It depends on the project: how many people to listen to, how many materials and channels to analyse, how complex the context is. We agree the timing together at the start, so you know from day one when you'll have the document.
Do I need it if I already know what I want to do?
Often yes: sometimes it confirms your idea, sometimes it shows a simpler or cheaper way. Either way, you start with more confidence.