An idea that works once is a good post. An idea that works every week is a format. In food and agri-food, formats are precious: they give the audience a regular appointment and make the work easier for whoever has to carry it forward.
What we design
- creative concepts for campaigns, product launches and projects;
- social media formats: series, regular features, fixed appointments;
- video and podcast formats: episodes, interviews, stories from the field and the kitchen;
- event formats: dinners, tastings, workshops, activations in shops and at trade fairs.
How we build them
Every format comes from the strategy and from the people who will have to make it happen. We write it like a recipe: ingredients, steps, timing, examples. That way it can be carried forward by in-house staff too, not only by us.
The dish is gone. The recipe stays.
Frequently asked questions
How many formats do you need?
Few. Three or four well-made formats are worth more than a calendar full of ever-changing ideas.
Can you also produce them?
Yes: photo and video, podcasts and events are all made in-house.