How we work with you, step by step

When you work with us you have a single point of contact: the project manager who follows your project, knows your story and coordinates the whole team. Strategy, social media, photo, video and press office all work in-house, around the same table. You talk to one person.

The dish is gone. The recipe stays.

Here is what happens, from the start onwards.

1. We get to know each other

Everything starts with a meeting. You tell us your story and values, who you want to talk to, what you want to achieve, your strengths, your competitors, what you want to promote and what isn't working today. The more honest we are at the start, the simpler the work will be later. See also Project and context analysis.

2. The strategy

On that basis we write the communication strategy: goals, tone of voice, main themes, regular features, posting frequency and, if needed, press relations. We present it to you, gather your comments and refine it together. Work starts only after your go-ahead.

3. The shoots

We organise a photo and video shoot every three or four months, or when something new deserves it. A few weeks before, we ask you what's new (dishes, seasonal products, events, people to involve, collaborations) and prepare a shot list, so the day runs smoothly and doesn't take time away from your work.

The material from a shoot isn't used up all at once: we edit it and use it in the following months, following the editorial plan. Photos and videos stay in a shared, tidy archive that is yours.

4. The editorial plan, approved by you

Every month we prepare the editorial plan well in advance: what we publish, when, with which copy, photos and videos. We send it to you with the content already made. Nothing is published without your approval, and if you want to change something, just tell us.

5. The press office

If the project includes it, the press office writes press releases, newsletters and PR copy. Here too, everything goes through you before it goes out. Then we collect the coverage and show it to you.

6. The report, every three months

Every quarter we bring social media and press results together in one document: how the channels are growing, what worked, what coverage came in, how we are doing against the goals. And above all, what we propose for the next three months. We present it in a dedicated meeting, together with the people working on your channels. See Monitoring and reporting.

7. We meet often

Besides the report, we meet at least once every two months, in person when possible: to take stock, hear your feedback and talk about new ideas or needs.

What about advertising?

We don't use it to plug gaps. First we build content people want to follow, then, when needed, we use ads to take it further: an event, a launch, a new audience. More on the Content and ads page.

Frequently asked questions