People who produce quality food often have a problem: the product only speaks for itself to those who already know it. A protection consortium, a farm, an olive mill, a winery, a dairy have stories, methods and places that deserve to be told well.
We work with the agri-food chain to do it with strategy, images and the right words.
The dish is gone. The recipe stays.
What we do
- communication strategy: who to talk to, in what tone, on which channels;
- identity: brand, naming, packaging and materials;
- photo and video in the field, in production and at the table;
- social media and content that can be kept going over time, in-house too;
- press office and relations with the trade press;
- events, tastings and trade fairs: more on the Events, trade fairs and workshops page;
- websites and platforms, bilingual too, to tell your story in Italy and abroad.
PDO and PGI protection consortia
A consortium speaks to different audiences at the same time: members, distribution, food service, consumers, institutions. We help you give each the right message without losing a shared identity, and build materials that members can use on their own.
Promotion programmes and funds for communication
Many communication activities in the agri-food chain can be funded: EU information and promotion programmes for agricultural products, the wine CMO for promotion in non-EU countries, regional calls and supply chain contracts. We help you prepare the communication part of the application and then deliver it.
Frequently asked questions
Do you also work with small farms?
Yes. We shape the project around the company: its goals, timing and resources. For every business, small or large, we start from analysis and strategy, and leave tools the company can keep using over time.
Can you handle only the communication part of a funding call?
Yes. We can write the communication plan for the application and, if the project is funded, deliver it. Requirements must always be checked in the official text of the call.
Do you also work for food service?
Yes: restaurants, trattorias, chefs and cooking schools are an important part of the food chain and of our work.